Saturday, January 25, 2014

The Elders of Organic Farming - NYTimes.com

The Elders of Organic Farming - NYTimes.com

Mr. Ableman climbed out the window of his parents’ house when he was 16 and ran away. He was soon managing a 100-acre orchard, and then a 12-acre farm in Southern California, which grossed close to a million dollars. He now farms on Salt Spring Island, British Columbia, and travels to Vancouver to oversee urban farms he developed for people coping with addiction and mental illness. They are paid to work the land, and they sell their food to 30 restaurants and at six farmers’ markets.
Amigo Bob Cantisano’s dreadlocks dangle below his knees; he is tie-dyed down to his socks. Mr. Cantisano, 63, is the only one of the group at Esalen who has regular contact with industrial organic farmers. Some of them are Republicans in cowboy hats, he said, but they overlook his nonconformist appearance. He consults with companies like Sun-Maid, Sunkist and Earthbound Farm on how to improve yields and practice better sustainable agriculture.
Mr. Morton, who sells seeds through his Wild Garden Seed catalog, discovered at age 6 that food could be free but digging was hard. As a teenager, he said he “came to the realization that seed was the key to wealth and independence.”
Some related their marketing tips. Mr. Coleman, who sells his produce to 10 restaurants, said the endive variety called Bianca Riccia da Taglio would not sell until he renamed it. “Within two weeks, every lobster salad was sitting on a bed of golden frisĂ©e,” he said.
When farmers changed the name of Mandarin Cross tomatoes to tangerine tomatoes, sales soared. A farmer who had trouble selling her misshapen potatoes labeled them “Ugly Potatoes” and cut the price. They sold.
And many came looking for answers to the conundrum of retirement. Some have put their farms in land trusts; others said they tried to negotiate similar deals but failed. Like other family farmers around the country, some are finding that their children do not want to carry on their work.
Dru Rivers of Full Belly Farms in the Capay Valley in California was one of the few farmers whose children had returned to the farm, with their own ideas. A son is doing farm weddings and dinners. A daughter is operating a summer camp and running farm tours. In true hippie style, Ms. Rivers said: “I don’t want to die with one thing to my name. I want to give it all away. We have to do that to regenerate.” So she will give the farm to her children.
Norbert Kungl, 58, who farms in Nova Scotia, is concerned about the future of his land, which he says produces enough income for only one family. “I can’t find a cushion,” he said. “What options do I have other than selling to the highest bidder, which I do not want to do? These are questions that I have no answer for.”
Mr. Willey, 65, said he called a family meeting with his three children. “We made clear to them we have a very profitable business,” he said, but none were interested in carrying it on.
He understands why. “Farmers often work seven days a week and as many hours a day as the sun is up,” he said. “Young people looking into agriculture are not willing to make that drastic a sacrifice.”
Mr. Huber, who owns 25 acres and farms more than 600 acres on the north Olympic Peninsula in Washington State, said, “I think we’re looking at models that don’t work anymore.”

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